The all-new Audi Q4 e-tron and Q4 Sportback e-tron pricing and specification

New fully electric Audi SUV and Sportback models bring innovative design and technology, abundant space and 316-mile range potential to the compact class

  • New electric compact SUV and Sportback available to order now
  • Sport, S line, Edition 1 and Vorsprung specifications
  • SUV pricing starts from £40,750 OTR, Sportback from £42,250 OTR
  • Two battery sizes: 52 kWh (55 kWh gross*) and 77 kWh (82 kWh gross*)
  • 125kW fast charging can restore 80 miles of range in just 10 minutes
  • WLTP-certified driving range on a full charge of up to 316 miles
  • Q4 35 e-tron (170 PS) and Q4 40 e-tron (204 PS) versions with single motor and rear-wheel-drive
  • Q4 50 e-tron (299 PS) equipped with quattro drive via two motors

The all-new, all-electric Audi Q4 e-tron and Q4 Sportback e-tron are both on sale now, priced from £40,750 OTR and £42,250 OTR respectively.

Customer deliveries of the Q4 e-tron are under way, while the first Sportback customers are due to take delivery in October.

Conveying the progressive design of the concept cars into series production with minimal alteration, the versatile all-rounders will be offered in the UK in conjunction with Sport, S line, Edition 1 and Vorsprung trim options, and with a choice of two battery variants and three drive configurations capable of WLTP-certified driving ranges of up to 316 miles (Q4 40 e-tron Sport). They will also provide unusually ample space in which to go the distance in a fully digital cabin that visually and technologically reflects the Q4 e-tron’s position at the forefront of automotive development. Its forward-looking specification incorporates fittingly ingenious technology, including a pioneering augmented reality head-up display connecting the virtual and real worlds in a totally new way.

“The imminent arrival of the Q4 Sportback e-tron into our showrooms is the next crucial step in our bold electrification plan,” commented Director of Audi UK Andrew Doyle.

“Both the SUV and Sportback variants bring striking Audi design, impressive packaging, and attractive price points to a new segment of the market. Rapid charging capability and over 300 emission-free miles on a single charge will help ensure our transition from ICE to electric power is a smooth one for our customers.”

The Audi Q4 e-tron UK OTR pricing 
Audi Q4 35 e-tron Sport
Audi Q4 35 e-tron S line
Audi Q4 35 e-tron Edition 1
Audi Q4 35 e-tron Vorsprung
Audi Q4 40 e-tron Sport
Audi Q4 40 e-tron S line 
Audi Q4 40 e-tron Edition 1 
Audi Q4 40 e-tron Vorsprung
Audi Q4 50 e-tron quattro Sport
Audi Q4 50 e-tron quattro S line
Audi Q4 50 e-tron quattro Edition 1
Audi Q4 50 e-tron quattro Vorsprung
£40,750
£42,850
£46,945
£54,450
£44,990
£47,090
£51,185
£58,690
£51,370
£53,470
£57,565
£65,070
The Audi Q4 Sportback e-tron UK OTR pricing 
Audi Q4 Sportback 35 e-tron Sport
Audi Q4 Sportback 35 e-tron S line
Audi Q4 Sportback 35 e-tron Edition 1
Audi Q4 Sportback 35 e-tron Vorsprung
Audi Q4 Sportback 40 e-tron Sport
Audi Q4 Sportback 40 e-tron S line 
Audi Q4 Sportback 40 e-tron Edition 1
Audi Q4 Sportback 40 e-tron Vorsprung
Audi Q4 Sportback 50 e-tron quattro Sport
Audi Q4 Sportback 50 e-tron quattro S line 
Audi Q4 Sportback 50 e-tron quattro Edition 1
Audi Q4 Sportback 50 e-tron quattro Vorsprung
£42,250
£44,350
£48,445
£55,950
£46,960
£48,590
£52,685
£60,190
£52,870
£54,970
£59,065
£66,750


Audi’s next step: the exterior design
With the Q4 e-tron and the Q4 Sportback e-tron, Audi is introducing the next step in its design language for electric models. Like the 2019 concept cars that they so closely resemble, the new compact SUVs boast striking proportions accentuated by their short front overhangs and large wheels emphasised by muscular blisters, and by a surface treatment that is clear and pared back but also intersected by super-precise, high definition lines. In the Audi Q4 Sportback e-tron, the especially low coupé-style roofline ends in an expressively designed rear where the spoiler sits deep on the two-part window.

As is customary for Audi the progressive design gives appropriate priority to functionality and aerodynamics: The Q4 e-tron achieves a drag coefficient of 0.28, and the Sportback gets to an even lower figure, with a drag coefficient of 0.26. A key contributor to these impressive figures is the main section of the bodies, with their glasshouses drawn in sharply towards the rear. The adjustable cooling air inlet in front of the radiator and compressor is another important factor. Supplied by the central lower air inlet, its electric louvre is opened if the major assemblies require cool air, such as when the vehicle is charging, but remains closed in the majority of situations to minimise energy losses caused by air flow through the narrow cooling ducts, adding around four miles to the overall driving range. Three-dimensional spoilers in front of the front wheels also optimise the airflow, adding almost nine miles to the range, and a partial covering for the control arms of the rear axle gives another boost of just over two miles.

Detailed solutions, on which the Audi aerodynamics experts have worked closely with the designers, provide further gains in range. At the front, the narrow vertical bars below the headlights channel the airstream smoothly along the vehicle’s side, resulting in a three-mile range uplift, and a minute step on the exterior mirror housings known as the turbulator edge allows the airflow to swirl in a targeted way, which is good for another mile. The 19-inch Aero wheels with their flat designs also facilitate low-loss air flow, notching up an additional three miles, and even the tailgate seal plays its part. Designed to handle the pressure conditions generated by the roof edge spoiler, it adds just over two more miles to the range.

On the Q4 Sportback e-tron, the spoiler sits much lower on the split and steeply raked rear window, and as the area in which the air swirls as it comes off the vehicle is restricted to the zone beneath the spoiler that area is significantly smaller than in the Q4 e-tron. This not only highlights the unique design of the SUV coupé, but also enhances its range by around 7 miles while also reducing the lift on the rear.

Leading lights – LED technology with new variable light signatures
LED headlights are of course standard throughout the new Q4 e-tron and Q4 Sportback e-tron ranges. In Edition 1 and Vorsprung versions these include Matrix LED technology, which is also available for Sport and S line models as an optional extra. In the Q4 e-tron models the Matrix LED units with their 16 individually actuated LEDs not only offer enhanced and even more precisely targeted illumination, but also feature variable digital light signatures that represent a world first for the brand: The driver can switch between four signatures via the MMI touch operating system.

Where Matrix LED lights are installed, a light strip also extends for the full width of the rear, beginning as a fine line in the centre that splits into separate segments at each end. Each individual segment is modelled as a three-dimensional body, resulting in a particularly expressive light sculpture inspired by intricate electric circuits and bearing the Four Rings radiating in signature red as its central detail.

Distinctive from start to finish – colours, wheels and distinguishing features
A choice of eight paint finishes can be specified for the new Q4 e-tron and Q4 Sportback e-tron, including the new metallic shade aurora violet which has until now been reserved for Audi Sport models. In Sport versions 19-inch Graphite grey alloy wheels with a special ‘aero’ design that contributes to overall efficiency amply fill the wheel arches, which along with the lower section of the bumper and the diffusor are painted in contrasting metallic Manhattan grey. A gloss package also accentuates the side windows, which are privacy tinted at the rear in S line models and above.

In common with all members of the Audi family S line models also stand out through their exclusive front and rear styling treatment, which here includes additional chrome elements that lend the octagonal Audi Singleframe synonymous with Q models its own distinctive look. Larger 20-inch alloy wheels also work in favour of road presence in S line and Edition 1 models, the latter gaining even more through a full-body paint finish in a choice of four colours and a black styling package that adds dark accents throughout. The black styling package is also a feature of the top-tier Vorsprung models with their even more striking 21-inch wheels.

One vehicle for everything and everyone: everyday e-mobility for every situation
On the strength of their versatility, the Audi Q4 e-tron and the Q4 Sportback e-tron will integrate seamlessly into everyday life. Within their 4.59-metre footprint they offer a level of space which exceeds existing class standards and is in fact more closely comparable with the full-size SUV class. The spacious feel isn’t confined to the front seats – passengers in the rear also benefit from generous legroom thanks in part to the bespoke architecture of the modular electric drive system (MEB) on which the compact electric SUVs are based, which ensures that a centre tunnel is no longer required. Storage space also abounds, with around 25 litres of capacity available throughout the cabin, including particularly useful bottle holders integrated in the upper section of the doors that can hold bottles of up to one litre in size safely and within easy reach.

The luggage compartment accessible via the powered tailgate which is standard for all variants also offers more space than is generally found in the compact class, and actually bears closer comparison with a midsize SUV: Depending on the positioning of the rear seat backs, the volume of the luggage compartment is 520 to 1,490 litres in the Q4 e-tron and 535 to 1,460 litres in the Sportback.

The compact layout of the drive units, even in the quattro models, has conferred another usability advantage on the new electric SUVs. It has allowed the developers to move their longitudinal suspension cross-members further towards their centre points, creating space for large wheel arches which in turn enable the wheels to turn more freely. In the variants with rear-wheel drive, the turning circle of the Q4 e-tron and the Q4 Sportback e-tron measures just 10.2 metres. With their ground clearance of approximately 18 centimetres, both models also perform well on rougher terrain.

Quick HPC charging: enough power for about 80 miles in ten minutes in ideal conditions
Quick and easy charging is another strength that ensures daily use of the Q4 e-tron and Q4 Sportback e-tron is as undemanding as possible. Depending on version, they feature a 52 kWh or 77 kWh battery which can be charged at HPC (high-power charging) stations at a charging capacity of up to 100 or up to 125 kW respectively. At 125 kW, and in ideal conditions, the battery can achieve an 80 percent state of charge from a 5 percent starting point in 38 minutes. WLTP testing has confirmed that the Q4 40 e-tron**, which uses the larger battery, can recharge enough electricity – again in ideal conditions – to cover a distance of about 80 miles (WLTP) in around ten minutes, and can achieve a range of up to 316 miles.

Using the myAudi app, owners can activate charging remotely using a smartphone. The app also provides access to the comfort remote preconditioning system, which enables remote adjustment of the cabin temperature and seat heating functions to ensure that the cabin climate is always comfortable well before a journey begins.

Electric motors and electric all-wheel-drive
At the entry-level, the Q4 35 e-tron and the Q4 Sportback 35 e-tron use the compact battery with its net energy content of 52 kWh (55 kWh gross*), and combine this with an electric motor offering an output of 125 kW (170 PS) and torque of 310 Nm. In both body variants, this is sufficient for 9.0-second 0-62mph acceleration, a governed 99mph top speed and a WLTP-certified range of up to 208 miles on a full charge in the SUV (Sportback range data to be confirmed).

Range of up to 316 miles: the Q4 40 e-tron
The Audi Q4 40 e-tron is equipped with the larger battery, which stores a net 77 kWh of energy (82 kWh gross*). The electric motor generates 150 kW (204 PS) and 310 Nm here, reducing the 0-62mph sprint time to 8.5 seconds in the run up to a top speed that is also governed at 99mph. One charge is enough for up to 316 miles of range in the SUV (Sportback range data to be confirmed).
 
Top model with two electric motors: the Q4 50 e-tron quattro
At the top of the range from a drivetrain perspective, the Q4 50 e-tron quattro and Q4 Sportback 50 e-tron quattro also use the 77 kWh battery (82 kWh gross*), and here it supplies an electric motor on each axle that contributes to a maximum output of 220 kW (299 PS) and 460 Nm (339.3 lb-ft) of torque, while also delivering the advantages of all-wheel-drive.

The rear motor generates 150 kW (204 PS) and 310 Nm, and the front 80 kW (109 PS) and 162 Nm. In the interest of efficiency, the motor on the front axle is engaged only when high power or maximum traction are needed, in which case it is activated in just a few hundredths of a second, and in many cases predictively even before the car begins to noticeably understeer or oversteer. Both motors keep reserves available for certain driving situations, and as a result the sum of their individual outputs exceeds the drive system’s quoted total .

Both model variants tackle the 0-62mph increment in 6.2 seconds and continue to a top speed of 111mph. Driving ranges of circa 295 miles are expected for UK versions of both models subject to confirmation following WLTP testing.  

For maximum efficiency: coast or recuperate?
When the Audi Q4 e-tron is on the move in gear D (drive) and the driver releases the accelerator pedal, the drive system switches to coasting mode. Both electric motors – or the rear motor in the rear-wheel drive models – run freely and largely without energy. Coasting takes priority, because it is the most efficient, but if the driver prefers recuperation they can switch to gear B (brake), in which recuperation is almost always prioritised when coasting. If “dynamic” mode is set in the standard Audi drive select dynamic handling system, recuperation also takes place in gear D but at a slightly reduced rate.

The shift paddles mounted on the steering wheel in Edition 1 and Vorsprung versions and optionally available for all others enable the driver to select three different manual recuperation levels in position D. Aternatively, automatic recuperation is configurable via the MMI system.

When braking, the rear electric motor performs the deceleration alone in the majority of everyday driving situations. The quattro models can brake electrically at up to almost 0.3 g, equivalent to a recuperation performance of up to 145 kW. The electric brake booster only activates the hydraulic wheel brakes as well if greater deceleration is required. The transition is almost unnoticeable, and recuperation remains active almost until the vehicle is at a standstill. The quattro models prioritise recuperation on the rear axle but also use the front electric motor in certain situations.

Stable temperature conditions: more power when driving and charging
State-of-the-art thermal management based around two cooling circuits also ensures energy is used to best effect in the compact electric SUVs. The thermal management system aims to get the battery up to the ideal temperature range of around 30 degrees Celsius quickly after it is started and to keep it there until the end of the journey. This ensures that its full power – and therefore the power of the entire drive system – is available after a short time even in extremely cold conditions. Thanks to the stable thermal conditions, the driver can also call on it repeatedly or charge the battery at an HPC charging terminal with high output.

Even more efficiency: optional heat pump
For even more stringent energy management a highly efficient heat pump is also available as an option for all versions of the Q4 e-tron and the Q4 Sportback e-tron. It rapidly heats and cools the interior using the thermal losses from the electric components and the temperature of the outside air. It uses eco-friendly CO2 as a refrigerant, which flows through the circuit at high pressure. The heat pump can reduce losses in range caused by usage of the climate control system, especially in winter. Its strengths come to the fore on long drives.

Multi-faceted – the suspension
The high-voltage batteries are located between the axles beneath the passenger compartment, at the lowest point of the car, which ensures a low centre of gravity and a near 50:50 weight distribution ratio, favouring handling. The control systems for the drive system and suspension work closely together to ensure that driving is safe, enjoyable and comfortable at all times.

The front axle of the compact electric SUVs features a classic MacPherson strut layout, and is complemented by a compact five-link design reminiscent of the larger Audi models at the rear. As with the front axle, this is mounted on a subframe and optimised through the use of lightweight aluminium for a number of key components.

Mounted behind the large 19-inch to 21-inch wheels are powerful brakes with disc diameters of between 330 and 358 millimetres depending on motor output, and these work with extra-low-wear, low-maintenance drum brakes at the rear. The drums reduce the risk of corrosion, because in a purely electric drivetrain the wheel brakes are used less frequently in everyday driving – most deceleration is performed by the electric motor in the rear, which converts kinetic energy to electrical energy in the process.

Sport settings and damper control
S line and Edition 1 versions of the Q4 e-tron and Q4 Sportback e-tron are equipped as standard with a sport suspension featuring particularly driver-focused spring and damper settings that also lower the body by 15 millimetres.

Along with the entry level Sport model, these versions are also available with a suspension system with damper control. Included as part of the standard Vorsprung specification, its control unit manages the characteristics of the dampers in line with the driving situation at five-millisecond intervals by regulating the oil flow, ensuring that they are always primed for optimal performance in fast-changing road and driving conditions.

The electronic dynamic handling system managing the adaptive dampers also controls the brake interventions of the wheel-selective torque control, where it works closely together with the ESC stabilisation system. This aims to harmonise the actual behaviour of the car with a digital target model so that the transverse dynamics and driving safety are always at the optimum level.

The ESC is also closely networked with the control units for the electric motor and its power electronics, and by issuing control signals every millisecond performs particularly effectively even in the rear-wheel drive models, which would have a tendency in principle to oversteer. It ensures that the Q4 e-tron grips securely in every situation. The driver can also set the ESC to sport mode and deactivate the traction control at the flick of a switch.

Audi drive select with range mode and progressive steering as standard
Variable ratio progressive steering enhances response in all UK versions of the Q4 e-tron and Q4 Sportback e-tron. Its operating characteristics, along with those of the suspension with damper control, the electric motors and the electric all-wheel drive system (in quattro models) can be fine-tuned via the standard Audi drive select dynamic handling system. Using MMI Touch the driver can choose between the familiar Audi modes “comfort,” “auto,” “efficiency,” “individual,” and “dynamic”, plus an additional “range” mode, in which the car prioritises energy efficiency and maximum speed is limited to either 55mph, or to 80mph in “efficiency” mode.

New ideas for a new era: the interior and operation
The interiors of the Audi Q4 e-tron and Q4 Sportback e-tron are characterised by a real sense of space and are centred around the striking instrument panel. This is oriented towards the driver and divided into separate areas integrating two displays – the central MMI touch monitor, with acoustic feedback and natural language voice control, and the Audi virtual cockpit. Both of these feature as standard throughout the UK range. An upgraded Audi virtual cockpit plus is installed in Vorsprung versions, and available for all others as part of the optional Technology Pack. It adds an “e-tron” layout to the standard system’s selectable “classic” and “sport” screen formats in which the power meter is brought to the fore. A larger 11.6-inch version of the MMI touch screen notable as the largest display in the Audi portfolio to date will also become available later this year.

As usual in the Audi range, infotainment and navigation are operated primarily using the central MMI touch display. This system also grants access to the apps available via the standard Audi smartphone interface, now offering wireless connection for some handsets. In the UK MMI Navigation Plus and Audi connect internet connectivity feature as standard across the board, as does the e-tron route planner, which works with them to calculate the optimal route that tracks the public charging infrastructure as closely as possible. Through Audi connect the Q4 e-tron and Q4 Sportback e-tron can also display high-resolution satellite images from Google Earth for navigation, deliver ultra-accurate traffic information derived from the swarm intelligence of the Audi fleet and offer useful features such as a news feed, weather and travel updates and an on-street parking assistant.

Leading the way – pioneering new augmented reality head-up display
For the first time, augmented reality also takes pride of place in the technology arsenal of a series production Audi model in the new Q4 e-tron. The new augmented reality head-up display forms part of the standard specification for Vorsprung versions and is a key component of the optional Technology Pack available for all other variants.

This major advance in display technology projects important information onto the windscreen on two separate levels – a status section and an augmented reality (AR) section. Key information and symbols from specific assistance systems and from the navigation module are visually superimposed on the ‘real life’ area to which they specifically relate as content of the AR section and displayed dynamically. They appear to be floating virtually at a physical distance of roughly ten metres from the driver, and depending on the situation can even appear considerably further ahead in some cases. The driver can understand the displays very quickly without being confused or distracted by them, and they are extremely helpful in poor visibility conditions.

The future in good hands: steering wheels with touch operation
The new generation of double-spoke steering wheels with touch-sensitive control in the Audi Q4 e-tron and Q4 Sportback e-tron also breaks new ground for the brand. The upper spokes of the wheels feature touch surfaces in a black-panel look, where the functional areas are also backlit to indicate the active buttons. Slight protrusions separate them from each other, making them easier to use, while the buttons provide feedback that is soft to the touch when pressed. Just as on a smartphone, there are not only touch gestures but also swipe gestures, for example for scrolling through lists. The steering wheels are available in different versions, the most striking of which is fitted to Edition 1 and Vorsprung versions and features a flattened top and bottom, two-part trim on the spokes and paddles for coasting  recuperation. It is also available as an option for Sport and S line models.

A sound investment – Sonos as a new audio partner
Also new to the Q4 e-tron and Q4 Sportback e-tron is a premium sound system supplied by Sonos, the world’s leading sound experience company and a new and exclusive Audi partner. Fitted as standard to Vorsprung versions and available for all others as part of the optional Comfort and Sound pack, the system is incorporated into the Audi soundCube, a fully integrated and easily adaptable software environment.

In the Sonos system on board the Q4 e-tron and Q4 Sportback e-tron, the Sonamic Panorama algorithm, which was developed by the Fraunhofer Institute, distributes signals to ten loudspeakers. It uses stereo recordings to generate a three-dimensional surround sound, where it places the individual sound sources on a virtual U-shaped sound stage. This gives the listener the impression they are sitting in the middle of the orchestra or band. The four tweeters and centre speaker are driven by an amplifier that is integrated in the car’s MIB 3 digital architecture. A separate eight-channel booster is responsible for the four bass loudspeakers and the subwoofer in the luggage compartment. Together, the two amplifiers offer an output of 580 watts.

Excellent safety: the front seats
The front seats in the Q4 e-tron models represent the state of the art in safety technology. In the event of a side impact, a centre airbag deploys from the left-hand bolster of the driver’s seat in addition to the side airbags to ensure that the driver and front passenger do not collide with one another. In the UK, all models feature a sport version of the seat with visually integrated head restraints.

Dinamica and Pulse: seat upholstery made with recycled polyester
Among the many high quality materials and finishes available either as standard or optionally for the Q4 e-tron are upholstery choices in either premium fine Nappa leather or combinations of leather and artificial leather or artificial leather and the microfibre material Dinamica. This looks and feels like suede but is made of 45 percent recycled polyester from various sources, including textiles and PET bottles. Some upholstery options form part of interior packages that also include additional upgrades to décor, lighting and functionality.

The S line interior has a particular sustainability focus. Like the optional Dinamica material, its standard Pulse cloth upholstery, which is combined with artificial leather, is produced using secondary raw materials, including repurposed PET bottles. Up to 50 percent of the textile used for the Pulse material is derived from the bottles, which are transformed into yarn in an elaborate procedure that yields the same quality standards in terms of look and feel as conventional textile upholstery. A new lease of life is given to 26 1.5-litre plastic bottles to create a set of seats with this upholstery for the Q4 e-tron.

More familiarly, the S line cabin is also marked out by illuminated aluminium ‘S’ door sill trims, pedals with stainless steel supports, a black headlining, S embossing for the seat backrests, a perforated leather-bound steering wheel with contrasting stitching and S badging. These details also enhance the interiors of Edition 1 and Vorsprung models, the latter also bringing on board additional comforts such as fine Nappa leather upholstery, a panoramic glass sunroof, Audi Phonebox wireless handset connectivity and charging and the Sonos audio upgrade.

Safety first: extensive range of driver assist systems
Everyday driving in the compact electric SUVs is facilitated, and delivered as economically as possible, by a number of standard assistance systems. These include predictive efficiency assist, which supports a forward-looking driving style that optimises the consumption of energy, Audi Pre-sense front with pedestrian and cyclist detection, lane departure warning and swerve and turn assist. Further optional systems – like many other equipment features – are divided into packages. Highlights of the Assistance Package Pro include adaptive cruise assist, which assists the driver with longitudinal and lateral guidance over the entire speed range, and a four-camera system providing 360° visibility that makes lighter work of city driving and parking. The Safety Package Plus adds features such as Audi Side Assist blindspot monitoring and the rear cross traffic assist reversing aid.  Both packages are standard features of Q4 e-tron and Q4 Sportback e-tron Vorsprung models.

Sustainability in the spotlight: SUVs with a CO2-neutral footprint
Avoid, minimise, or offset unavoidable emissions: Audi produces the Q4 e-tron and the Q4 Sportback e-tron with a neutral carbon footprint at the Zwickau plant using eco-electricity, while the battery cell suppliers are also required to use only green electricity in their production processes. Emissions that cannot currently be avoided are offset by climate protection projects certified by the German technical inspection association or TÜV. They meet the strict requirements of the Gold Standard Foundation.

Together with its suppliers, Audi is firmly and systematically committed to acting responsibly in all vehicle projects. Since 2017, the company has been reviewing its partners using a sustainability rating developed in-house to ensure resource-saving production processes and adherence to social standards.

*Note: Battery sizes are quoted in net and gross. The gross figure refers to the total amount of battery capacity physically in the car, while the net figure is the total capacity that is limited by the installed software to protect and increase battery life.

Rimac and Bugatti combine forces in historic new venture

  • Rimac Automobili and Bugatti Automobiles today announce creation of new company, combining their expertise in design, innovation and technology
  • New company to be named Bugatti Rimac d.o.o. and led by Mate Rimac as Chief Executive Officer
  • Rimac Group to be majority shareholder with 55% stake, with Porsche keeping the existing 24% shareholding in the Rimac Group and acquiring 45% stake in new company
  • Transformation of Rimac from ambitious start-up to established global automotive industry player now complete
  • Rimac Automobili will become a Group, split into two separate businesses – the new hypercar business and Rimac Technology
  • Bugatti Rimac d.o.o. will be headquartered in Croatia and begin trading as a new combined entity from Q4 2021
  • Rimac Technology will be an independent entity, developing and manufacturing EV systems for many global automotive companies
  • More information during the live stream event on Monday 5, 8pm CEST, watch on: https://youtu.be/hhUI6XmnTh8

Today, Rimac Automobili announces another major milestone in its history, as it combines forces with iconic automotive brand, Bugatti Automobiles, to create a new automotive and technological powerhouse.

In just 10 years, Rimac Automobili has progressed from one man garage start-up, to announcing a new company with one of the world’s most iconic car brands to create Bugatti Rimac d.o.o. (in English – LLC).

In an industry evolving at ever-increasing speed, flexibility, innovation and sustainability remain at the very core of Rimac’s operations. The Croatian-based brand has proven that it can not only keep up, but be the trailblazer, setting the performance and technological benchmark for others. Uniting Rimac’s technical expertise and lean operations with Bugatti’s 110-year heritage of design and engineering prowess, represents a fusion of leading automotive minds.

As part of the deal, the newly-formed Rimac Group will be the major shareholder with a 55% stake. Mate Rimac will retain his original shareholding in Rimac Group at 37%, with Porsche at 24%, Hyundai Motor Group doing the same at 12% and other investors at 27%. The development, production and supply of battery systems, drivetrains and other EV components that Rimac is known for and trusted by many automotive manufacturers will be separated into a new entity – Rimac Technology, which will be 100% owned by the Rimac Group. Rimac Technology will remain an independent company working with many global car manufacturers.

Mate Rimac will lead the new company. As CEO of Rimac Group, he will run both Bugatti Rimac and the new division, Rimac Technology. Bugatti and Rimac will both continue as separate respective brands, retaining existing production facilities and distribution channels. Bugatti Rimac represents the company that will develop the future of both Bugatti and Rimac vehicles, by joining resources and expertise in research and development, production and other areas.

Rimac Group will continue to innovate, creating both its own hypercars, as well as developing systems and technologies for many global OEMs. Such innovative technology can also be deployed in future Bugatti and Rimac models.

Both brands will continue to operate independently, with Rimac Automobili retaining its current premises on the outskirts of Zagreb, Croatia and Bugatti production continuing in Molsheim, France.

In time, Bugatti Rimac’s global headquarters will be situated at the recently announced Rimac Campus, also serving as the home of Rimac Technology. The €200M, 100,000m2 campus, due to open in 2023, will be the base for all research and development of future Rimac and Bugatti hypercars. With high-tech innovation at its core, the state-of-the-art site will accommodate 2,500 like-minded people driven by curiosity and a desire to push things to the absolute limit.

Commmenting on today’s announcement, Mate Rimac, Founder and CEO of Rimac Automobili said, “This is a truly exciting moment in the short, yet rapidly expanding history of Rimac Automobili. We have gone through so much in such a short space of time, but this new venture takes things to a completely new level. Rimac and Bugatti are a perfect match in terms of what we each bring to the table. As a young, agile and fast-paced automotive and technology company, we have established ourselves as an industry pioneer in electric technologies. With the Nevera, we have also proven that we can develop and manufacture outstanding hypercars, that are not only fast, but also exciting and high-quality. Bugatti, with over a century of experience in engineering excellence, also possesses one of the most exceptional heritage of any car company in history.”

“We have just launched our latest hypercar – the Nevera – to universal global acclaim. So I can’t begin to tell you how excited I am by the potential of these two incredible brands combining knowledge, technologies and values to create some truly special projects in the future.”

Oliver Blume, Chairman of the Executive Board at Porsche AG: “We are combining Bugatti’s strong expertise in the hypercar business with Rimac’s tremendous innovative strength in the highly promising field of electromobility. Bugatti is contributing a tradition-rich brand, iconic products, a loyal customer base and a global dealer network to the joint venture. In addition to technology, Rimac is contributing new development and organisational approaches.”

Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board for Finance and IT at Porsche AG. “We bought the first shares in Rimac already three years ago and have successively increased them since then. This enabled us to build a close relationship with Mate and its highly innovative team at an early stage,” says Meschke. “Now we are benefiting from this. Rimac is helping us with its know-how to successfully lead an emotional and important Group brand into the future. I am very proud and happy that we have brought this joint venture to the finish line despite numerous challenges. Today is a good day for Bugatti, Porsche and the entire Volkswagen Group.”

More information, photo and video material on: https://www.rimac-automobili.com/media/

Alfa Romeo Giulia GTA to make UK debut at Goodwood Festival Of Speed

  • New Giulia GTA and GTAm to make official UK debut at 2021 Festival of Speed
  • GTAm to take on the infamous Goodwood hill climb
  • Uprated 2.9-litre engine powers the car from zero to 62mph in just 3.6 seconds
  • Sauber Engineering expertise used in the development of the GTA and GTAm

The new Alfa Romeo Giulia GTA and GTAm will make their first official UK appearance at the 2021 Goodwood Festival of Speed, taking place from 8 – 11 July.

In the 111th year of Alfa Romeo, the legendary GTA will once again be taking centre stage as it makes its UK debut in the First Glance paddock, before firing up its engine to take on the infamous 1.16 mile hill climb. Fans will be able to see, hear, smell and get up close to the car that resurrected the iconic GTA name, in a way that can only be done at Goodwood Festival of Speed.

Born in 1965, GTA is an acronym for Gran Turismo Alleggerita which means ‘lightened gran turismo’. Taking inspiration from its namesake, the new Giulia GTA is equipped with an enhanced version of the aluminium 2.9-litre V6 Bi-Turbo engine with 540hp, featured in the Alfa Romeo Giulia Quadrifoglio. Together with extensive use of lightweight materials and enhanced aerodynamics, developed in collaboration with Sauber Engineering, the GTA has a best in class power-to-weight ratio and handling to match.

The Alfa Romeo Giulia GTA and GTAm are available to order now, priced from €175,281 and €180,281 respectively. For further information on the Giulia GTA visit www.alfaromeo.co.uk/models/new-giulia-gta. For more information on the Goodwood Festival of Speed visit www.goodwood.com/motorsport/festival-of-speed.

Hyundai IONIQ 5 Stars at Goodwood Festival of Speed

  • Hyundai IONIQ 5 joins the line-up at Goodwood Festival of Speed, 8-11 July
  • Revolutionary electric vehicle will tackle the hillclimb in the First Glance category
  • IONIQ 5 also appears in the Festival’s Electric Avenue
  • The first model from Hyundai’s EV-exclusive brand, and available to order now
  • Available with 58 kWh and 73 kWh battery packs, with RWD or AWD powertrains

The trailblazing Hyundai IONIQ 5, the first new model in the EV-exclusive IONIQ brand – will make its dynamic show debut at the Goodwood Festival of Speed from Thursday 8  to Sunday 11 July.

Appearing on Goodwood’s famous hillclimb across the four days in the First Glance category, showgoers will have a chance to admire its retro-futuristic looks as it silently glides by. Able to charge from 10%-80% in just 18 minutes, accelerate from 0-62mph in as little as 5.2 seconds and with the 2WD version can travel up to 298 miles on a single charge, IONIQ 5 is an electric vehicle free from compromises.

For those hoping to get a little closer, IONIQ 5 will also be appearing in Goodwood Festival of Speed’s Electric Avenue. Visitors can admire the exterior design in detail, which evokes the daring attitude of the Hyundai Pony, the company’s first production car, but modernized with the freedom of a dedicated EV platform. The front of the car is equipped with Hyundai’s first clamshell hood that minimizes panel gaps for optimal aerodynamics, the front bumper is defined by an eye-catching V-shape incorporating distinctive daytime running lights and on the sides, auto flush door handles provide clean surface styling and enhanced aerodynamic efficiency.

Goodwood guests can also admire the ‘Living Space’ cabin, complete with flat floor and reclining seats allowing for levels of comfort and flexibility never before seen in this segment. Many of the interior touchpoints are eco-friendly too: the seats, headliner, door trim, floor and armrest use sustainably sourced materials, such as recycled PET bottles, plant-based (bio PET) yarns and natural wool yarns, eco-processed leather with plant-based extracts, and bio paint with plant extracts.

A new dedicated EV ‘E-GMP’ platform provides IONIQ 5 flexibility in powertrain options, with customers having the choice of three battery and drive types; a 58 kWh rear wheel drive, a 73 kWh rear wheel drive, or a 73 kWh all-wheel drive. IONIQ 5 features 800V charging as standard, which when combined with a 350kW ultra-rapid charger will provide 80% charge in just 18 minutes or  62 miles of driving range in five minutes.

Ashley Andrew, Hyundai Motor UK Managing Director, said: The launch  of IONIQ 5 is a hugely significant moment for Hyundai – it heralds a new era for clean mobility. Goodwood Festival of Speed will be one of the first opportunities that the UK public will have had to see IONIQ 5 on the move and up close, so we’re thrilled to be able to share this landmark in our history with the many enthusiasts expected at the Festival.”

The revolutionary Hyundai IONIQ 5 is available to order now, priced from £36,995. IONIQ 5 will be available in three specification levels, SE Connect, Premium, Ultimate, which join the comprehensively equipped special launch edition Project 45. The Project 45 edition was oversubscribed by three times just 24 hours after reservations first opened.

ID.3 and ID.4 receive wide range of changes as Model Year 2022 vehicles open for order

  • MY22 brings significant changes to ID.3 and ID.4 ordering process for a focus on flexibility and convenience to customers
  • Pre-configured trim-level structure altered in favour of offering customers choice over option packs when ordering an ID.3 or ID.4
  • Seven ID. variants are now eligible for the Plug-in Vehicle Grant

Volkswagen has rolled out updates across the model range as the brand switches to its 2022 model year.

The most marked changes are reserved for the ID.3 and ID.4 models. For the first time since launch, the two award-winning EVs are now offered with configurable trim levels, and a range of option packs are now available across all derivatives. The ID.3 also receives a major price revision that sees it represent even better value for money.

As the most notable update in the Model Year 2022 (MY22) revisions, the ID.3 and ID.4 are subject to changes in their ordering process, with greater customisation possible. Previously the trim levels came pre-configured, offering a fixed suite of packages, with only colours and wheels being customisable. The MY22 update sees customers able to choose a trim level that best fits their needs and then specify further option packs on top.

This new structure considerably increases the flexibility of the ID.3 and ID.4 in the customer’s ordering process. For example, previously it was not possible to configure an Augmented Reality Head-up display on any ID.3 model other than the Max and Tour. Now, a customer can choose any trim level and add the Infotainment Package Plus to receive the AR HUD, alongside the additional speakers that are part of the pack. Just as before, the different trim levels will still feature pre-determined packs as standard equipment, but now customers can choose to add additional packs to cater to their individual needs. A list of these packs for both models can be found below.

To further streamline the offering, the recently-introduced ‘City’ trim is now called ‘Life’ while the ‘Business’ and ‘Tech’ equipment levels have been discontinued.

Another significant part of the MY22 changes is a new pricing strategy for the ID.3. Under the new pricing, two more variants become eligible for the Government’s Plug-in Vehicle Grant – bringing the total to six – with the ID.3 Family Pro and Family Pro Performance now sitting under the £35,000 threshold for the £2,500 grant. These models, now priced at £33,640 and £34,960 respectively, fall to £31,140 and £32,460 OTR with the incentive applied. Overall, seven ID. models are now eligible for the grant including the ID.4 Life Pure.

Elsewhere in the ID.3 range, the highly-equipped Max and range-topping Tour have been reduced by £3,800 – the Tour, with its 77 kWh battery and 340-mile range (WLTP, combined) is priced from £38,800, with the equipment-packed Max starting at £37,730. For full pricing details, a table is provided below.

Elsewhere in the Volkswagen range, MY22 has brought subtle tweaks and changes to other models, with new paint colours a theme among the suite of enhancements. The T-Cross benefits from boosted standard equipment with items such as power adjustable, folding heated door mirrors, and a multifunction steering wheel all part of the standard offering. The full range of revisions can be explored in the Volkswagen model configurator:
https://www.volkswagen.co.uk/configurator

Andrew Savvas, Director of Volkswagen UK, said: “The battery electric vehicle segment is rapidly evolving and our ID. family of net-carbon-neutral electric vehicles is moving with it. In particular, the ID.3 range is peerless in the breadth of its offering, with several models now available for under £30,000 and different battery options providing a range between 200 and over 300 miles.

“The ID.3 is our ‘Electric People’s Car’ and continues to receive acclaim and awards from the motoring press. It’s one of the UK’s best-selling BEVs in the segment according to the SMMT (Society of Motor Manufacturers and Traders). The aim of the price revision is to maintain the car’s long-term competitiveness in the fast-moving sector.

“We strive to continue to make e-mobility straightforward and affordable for everyone. These changes to the ID.3 and ID.4 order process, and our pricing update for the ID.3, together demonstrate our commitment to that promise.”

ID.3 range: updated MY22 pricing
ModelPrice (OTR)0-62 mphTop speedRange ( WLTP combined)
Life Pure Performance (45 kWh, 150 PS)£27,120 (£29,620 exc. PIVG)8.9 sec99 mph216 miles
Style Pure Performance (45 kWh, 150 PS)£31,520 (£33,720 exc. PIVG)8.9 sec99 mph214 miles
Life Pro (58 kWh, 145 PS)£30,920 (£28,420 exc. PIVG)9.6 sec99 mph264 miles
Family Pro (58 kWh, 145 PS)£31,140 (£33,640 exc. PIVG)9.6 sec99 mph262 miles
Life Pro Performance (58 kWh, 204 PS)£29,740 (£32,240 exc. PIVG)7.3 sec99 mph264 miles
Family Pro Performance (58 kWh, 204 PS)£32,460 (£34,960 exc. PIVG)7.3 sec99 mph262 miles
Max Pro Performance (58 kWh, 204 PS)£37,7307.3 sec99 mph258 miles
Tour Pro S (77 kWh, 204 PS)£38,8007.9 sec99 mph340 miles

The complete list of option packages, with some feature highlights available for the ID.3 across all specifications, is as follows:

ID.3 option packs: June 2021
PackageHighlights includePrice
Infotainment PackageDiscover Navigation Pro capacitive touch-screen navigation infotainment system with 10-inch displayWireless smartphone chargingStandard on all ID.3s
Infotainment Package PlusIncludes the above, plus…Augmented Reality Head-up DisplaySound pack: 6+1 speakers£2,200
Comfort PackageWinter pack including heated front seats and steering wheelElectrically heated, folding adjustable mirrors with projection lightStandard on all ID.3s
Comfort Package PlusIncludes the above, plus…‘Air Care Climatronic’ 2-zone air conditioning systemVariable boot floor, height-adjustable and removable£1,190
Assistance PackageRear-view cameraIlluminated door handlesKeyless entry including Start/Stop£1,040
Assistance Package PlusEmergency AssistSide AssistTravel Assist£2,000 (or £960 where base Pack is standard)
Design PackageIlluminated band between headlightsTinted glass from B-pillar backwardsIQ.Light LED matrix headlightsInterior ambient light with 30 colour optionsLED tail lights with animation dynamic indicator£1,780
Design Package PlusIncludes the above, plus…Panoramic sunroof£2,470 (or £690 where base Pack is standard)
Sport PackageProgressive SteeringSports suspension£340
Sport Package PlusIncludes the above, plus…Dynamic Chassis Control (DCC)£1,140

The complete list of option packages with some feature highlights available for the ID.4 across all specifications is as follows:

ID.4 option packs: June 2021
PackageHighlights includePrice
Infotainment PackageDiscover Pro 10-inch infotainment system with navigationMobile phone interface ‘Comfort’ with inductive charging featureStandard on all ID.4s
Infotainment Package PlusIncludes the above package, plus…Augmented Reality Head-Up DisplayDiscover Max 12-inch infotainment system with navigation£2,200
Comfort Package‘Air Care Climatronic’ 2-zone automatic climate controlHeated front seatsLeather-wrapped touch multi-function steering wheel, heatedStandard on all ID.4s
Comfort Package PlusIncludes the above package, plus…:‘Air Care Climatronic’ 3-zone automatic climate controlVariable boot floorNo current option. Standard on Style, Family and Max.
Assistance PackageRear view camera systemKeyless locking and starting system ‘Keyless Access’Standard on all ID.4s
Assistance Package PlusIncludes the above package, plus…:Travel AssistLane AssistEmergency AssistSide AssistArea View including rear view camera systemEasy Open & Close – sensor controlled luggage compartment opening and closing with remote unlocking£2,180
Design Package ExteriorIlluminated bar between headlightsTinted glass from B-pillar backwardsIQ.Light LED matrix headlightsLED taillights with animation dynamic indicator£1,880
Design Package Exterior PlusIncludes the above package, plus…:Panoramic roof£2,610 (or £730 where base Pack is standard)
Sport PackageProgressive SteeringSports suspension£340
Sport Package PlusIncludes the above package, plus…:Dynamic Chassis Control (DCC)£1,140

For full pricing and specification please visit the Volkswagen configurator online: https://www.volkswagen.co.uk/configurator

Two phenomenal pre-war cars with fascinating stories head to the classic sale at Silverstone

Two phenomenal pre-war cars with fascinating stories head to the classic sale at Silverstone

  • Superbly restored 1927 Rolls-Royce Phantom 1 Open Tourer
  • A genuine, matching numbers 1925 Bentley 3.0-Litre Vanden Plas-style Tourer

Silverstone Auctions are inviting entries for The Classic Sale at Silverstone on the weekend of Friday 30 July – Sunday 1 August.

Their lot list is rapidly growing, so don’t miss your chance to submit your car or motorcycle today before their catalogue closes on Monday 12th July.

The line-up is already looking fantastic and confirmed is this 1927 Rolls-Royce Phantom 1 Open Tourer. This is a superbly restored 1926 Phantom 1 Tourer which was rebodied in the eighties with an Edwardian Shooting-Brake flat body with its own story to tell. To ensure Rolls-Royce cars could be fitted with the finest bodies in the world, they introduced the ‘New Phantom’, which remained in production in the UK until 1929, by which time some 2,269 chassis had been delivered. This particular car is accompanied by a dozen photocopies of original documents which include build sheets, spring testing, component selection, weight reports, inspections and pleasingly the car’s service records (at the Works) up until early 1938.

In 2004 the car was purchased by Raymond Lippiatt, who is the current owner. Raymond is a long-term Rolls-Royce and Bentley enthusiast who is well known by the respective Owner’s and Driver’s Clubs. The most unusual thing about the venerable Rolls was its distinctive ‘Shooting Brake’ rear bodywork which had been saved from the scrapyard in 1987. The rear bodywork of this car has seen life at every level and it’s good to see that it’s back enjoying the party, however, beneath the frivolity lies a well prepared and well-presented 1927 Phantom 1, which is referred to as ‘The Best Car in the World’.

Gary Dunne Sales Controller for Silverstone Auctions added “The catalogue for our flagship sale is truly superb and to have two pre-war classics as part of the offering is truly special. These two phenomenal examples have a fascinating history and we welcome anyone interested to come and view them on the dedicated viewing days.”

The second delightful example heading to The Classic is this 1925 Bentley 3.0-Litre Vanden Plas-style Tourer. This is a genuine, matching numbers, mid-twenties 3-litre which has a fascinating history that would be welcome anywhere in the world! With characteristic humility ‘W O’ was constantly amazed by the enthusiasm of later generations for the products of Bentley Motors Limited, and it is testimony to the soundness of his engineering design skills that so many of his products have survived. It was clothed from new by HJ Mulliner with their ‘All weather’ bodywork and finished in Grey and Black, normal for the period as green was very seldom used at the time.

PE 2667 is also offered from Raymond Lippiatt and the car itself looks absolutely splendid; standing all-square and proud and belying the thirty years since its restoration. This example is finished in BRG (Napier Green) and Brooklands Green with black wings, running boards and wire wheels. The black leather interior of the car is delightfully patinated and looks exactly as a well-used and well-loved Vintage (pre-1931) Bentley should look and the car’s period appearance is complemented by its original toolbox, spares chest, Pratts petrol can and hessian-covered suitcase.

Silverstone Auctions classic and competition car sale is taking place on Saturday 31vJuly and Sunday 1 August with their dedicated motorcycle sale on Friday 30 July at The Classic.

If you are interested in submitting an entry, the auction house are inviting you to join their growing lot list for the sale. To talk to a member of the team, you can email enquiries@silverstoneauctions.com or contact them on 01926 691141.

For high resolution copies of the images please get in touch with the PR contact below

2021 AUCTIONS
The Classic Sale at Silverstone: 30th July – 1st August
The NEC Classic Motor Show Sale: 12th – 14th November

ABOUT SILVERSTONE AUCTIONS
Formed in 2011, Silverstone Auctions is a world-class, specialist auction house for the sale of classic cars, modern supercars, all types of competition cars, modern and historic motorcycles as well as automotive memorabilia.

We hold the exclusive automotive auction rights for Silverstone circuit and host sales as stand-alone events as well as an integrated element of some of Europe’s biggest motorsport events such as the Silverstone Classic Festival.

In addition to our sales at the circuit, we also host a number of auctions each year at other major classic car events including the NEC Classic Motor Show and Race Retro.

At Silverstone Auctions we take pride in selecting the very best of breed vehicles for our sales which not only attracts buyers from around the world,but has already helped us achieve a number of record-breaking auction prices on behalf of our vendors.

We are committed to providing the best possible service for both buyers and vendors alike, so if you’d like to know more about buying or selling a classic vehicle with Silverstone Auctions, call us today on +44(0)1926 691141.

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