All-New Mokka and Mokka-e the latest models to feature IntelliLux LED Matrix lights
Matrix light technology comes with 14 individual LED lights for more powerful lighting
The glare-free headlights automatically switch to main-beam outside urban areas
They are available as standard on Ultimate Nav/LE models or as an option on SRi and Elite models
New Mokka and Mokka-e available to order now
Following in the footsteps of the new Corsa, Insignia and Crossland, the all-new Mokka and the zero emissions Mokka-e are available with Vauxhall’s leading IntelliLux LED Matrix headlight technology.
For those after the very best in lighting technology, Ultimate Nav and Launch Edition models for the Mokka and Mokka-e come standard with IntelliLux LED Matrix headlights. These feature 14 individual LEDs and offer more powerful and more precise lighting than conventional headlights or Xenon bulbs.
Housed in the new Vauxhall Vizor front end, the glare-free headlights automatically switch to main-beam outside urban areas, and continuously adapt the range and distribution of the light beam pattern to suit the road conditions and avoid dazzling oncoming traffic. The main beams are also automatically switched on at speed above 30mph.
Another benefit of LED light technology is they are more efficient than conventional bulbs, resulting in lower energy consumption from the battery – helping improve the range in the fully electric Mokka-e.
Every new Mokka comes standard with Vauxhall’s latest-generation LED headlights and taillights, not only giving the vehicles a sleek and stylish look, but also improving visibility on the road.
The new Mokka and Mokka-e are available to order now, with prices starting from £20,735 OTR for the Mokka and £30,840 OTR for the Mokka-e after the current Government Plug-in Car Grant*.
*Price has been calculated using manufacturer estimates and includes a £3,000.00 OLEV grant which has been deducted from the price of the vehicle (OLEV Grant not available in the Isle of Man). New Mokka-e is expected to be a qualifying model for this grant subject to acceptance by OLEV.
Yun San Motors Provides Sales and Aftersales Support for Singer Clients
Based in Taipei with additional locations in Taichung and Kaohsiung
California-based luxury automotive brand, Singer Group, Inc., recognized worldwide for its restorations of the air-cooled Porsche 911, announces its expansion in Asia and welcomes Taipei-based Yun San Motors into the company’s global partner network.
With current global partnerships reaching from North America, across Europe to Hong Kong, the new relationship with Yun San Motors further strengthens Singer’s brand in Asia.
New clients in Taiwan will be able to learn about Singer’s services and discuss their requirements in a sophisticated and welcoming environment, surrounded by a high level of customer support from the deeply experienced team at Yun San Motors. The announcement also means that both Singer’s existing clients and future owners in Taiwan will have access to expert, in-country servicing and maintenance from a trusted partner.
The Dropbox link below includes images of a 1991 Porsche 911 Reimagined by Singer, already on the roads of Taiwan. Named the Taiwan Commission by its owner, the car is presented in Silver Metallic with matte side stripes and Olive lettering. The interior is trimmed in Olive Green with Alabaster stitching. Lightweight carbon fibre track seats have been selected, with embossed suede inserts and brass grommets. The heart of this machine is a 3.8L, naturally aspirated, air-cooled flat-six, paired with a 5-speed transmission. The signature centre-mounted fuel-filler and external side-mounted oil filler are both specified.
Founder and Executive Chairman of Singer, Rob Dickinson is enthusiastic about the new relationship – “The Porsche 911 is of course loved all over the world and we restored our first car for Taiwan in the early years of Singer. It’s very exciting to be taking this next step in Singer’s second decade. As we complete restorations of these incredible machines for a growing number of owners in Asia, we need a remarkable partner to look after them. I’m delighted that Yun San Motors will be there to support our amazing clients in Taiwan and to represent Singer.”
Chairman of Yun San Motors, Timothy Chang noted: “I’m very pleased that we are able to welcome Singer, and the spirit of California, to Taiwan. The growth of their brand over the last ten years has been remarkable. We look forward to supporting Singer’s clients, building the brand and seeing more of these beautiful cars on the road here. Yun San Motors represents some of the most iconic automotive names in the world and I’m delighted that Singer is now part of the family.”
Singer Vehicle Design
Founded in California in 2009, Singer has become globally known and respected for its celebration of the Porsche 911. The company undertakes bespoke restorations for owners of the air-cooled cars. Singer is guided by a philosophy that encompasses:
A passionate focus on iconic design and a homage to the world’s most iconic sportscars.
Highly personalized restorations with superlative attention to detail, guided by the Singer’s mantra Everything is Important.
Modern engineering and material science combined with beautifully executed interiors and jewel-like details.
A deep connection with California and its automotive zeitgeist.
Over the past decade Singer has become a luxury brand with a global clientele and is now synonymous with the concept of Reimagining – bringing together heritage with twenty-first century engineering and material science.
The brand has been growing beyond car culture, with an award-winning Swiss watchmaking division, Singer Reimagined, launched in 2017. Singer stands for beauty, luxury, and perfect execution and is delighted to have found a new home in Taiwan with the very experienced Yun San Motors.
Singer Group quick highlights
2009 – Singer Vehicle Design launched – first Porsche 911 Reimagined by Singer presented during Monterey Car Week
2014 – First AWD restoration completed
2015 – First Targa restoration completed
2017 – Singer Reimagined watch company launched in Geneva, Switzerland
2018 – Results of Dynamics & Lightweighting Study presented at Goodwood Festival of Speed and Monterey Car Week.
2019 – TUV certification completed for European markets
2020 – Global Partner Network expands to Germany
About Singer Group, Inc.
With headquarters in Los Angeles, Calif., Singer Group was formed a decade ago to pursue the creative possibilities within the vibrant world of iconic automobiles. Air-cooled Porsche 911s, restored in a bespoke manner by Singer for their owners, have been presented with the world’s finest collectors’ cars at events including The Quail, A Motorsports Gathering and Goodwood Festival of Speed.
Singer Vehicle Design (Singer) restores and reimagines 1989 to 1994 Porsche 911s, based on the 964 chassis for its clients. Singer does not manufacture or sell automobiles. Singer’s Global Partner Network represents the brand across North America, Europe, the Middle East and Asia.
Singer is not sponsored, associated, approved, endorsed nor, in any way, affiliated with Porsche Cars North America, Inc., or Dr. Ing. h.c.F. Porsche, AG. The Porsche® name and crest and 911® are trademarks of Dr. Ing. h.c.F. Porsche AG, and any other products mentioned are the trademarks of their respective holders. Any mention of trademarked names or other marks is for purpose of reference only.
The product of Singer’s painstaking effort is a Porsche 911 restored and reimagined by Singer. Out of respect for Porsche, and to respect Porsche’s trademark rights, this incredible machine should never under any circumstances be referred to or described as a “Singer,” “Singer 911,” “Singer Porsche 911” or a “Porsche Singer 911,” or in any other manner that suggests that it is anything but a Porsche 911.
About Yun San Motors
Yun San Motors was founded in 2008 with the passion for offering the best service. There is no finish line as the company always aims for surpassing customers’ expectations and accomplishing the core value: Customer First. The team has profound experience in the High Luxury Segment automotive market with a relentless spirit offering solid, best-in-business services to luxury and high luxury segment clientele. The trust built among customers and teams has developed into the most vigorous strength of Yun San Motors.
Operating the official dealerships of Aston Martin, Bentley and McLaren across Taiwan over the past ten years, Yun San Motors has become the high luxury segment market leader of Taiwan, and thus has been invited to further develop its representation of iconic brands across the Asia Pacific region.
Yun San Motors aims to make every purchase journey and brand event an extraordinary experience to be cherished and redefined.
Phantom’s Gallery features 100 individual columns, milled from a single billet of black-anodised and hand-polished aluminium
Hundreds of illuminated perforations form swirling, twisting patterns in the door linings
Spirit of Ecstasy is personalised with a significant date and location of the owner’s choosing
Production limited to just 20 examples, all already allocated to clients around the world
Hand-painted Tempus Champagne Chest accompanies Collection
“The events of the past year have caused many people, not least our clients, to re-evaluate their sense of, and relationship with Time. At a moment in history when so much in life seems ephemeral, our patrons are seeking solace in the unique timelessness, longevity and permanence offered by a Rolls-Royce motor car.
It is thus the perfect moment for Phantom Tempus Collection – a magnificent incarnation of our pinnacle product, inspired by a mysterious celestial phenomenon and Time, which Albert Einstein, one of the greatest minds in human history, defined as a persistent illusion.
As we all know, Time never stands still, waits for no one. Hence, we manage it, guard it, account for it, weigh and measure it to its smallest fraction. With Phantom Tempus, we have created a space in which those strictures no longer apply – as illustrated by the deliberate absence of a clock. Rolls-Royce clients are not bound by Time; the outside world with all its pressures and demands are forgotten.
Phantom Tempus is a motor car for those who shape the world as they seek their own place in the universe. They understand that whatever our individual gifts, talents and opportunities, we’re all given Time – and it is up to us to make the most of every moment.” Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars
Rolls-Royce Phantom, the marque’s pinnacle product, which resides at the apex of the luxury world, has today become the subject of an exclusive and rare collection, the Phantom Tempus Collection. This arresting new iteration of Phantom is inspired by Time – how it passes, and how it can be made seemingly to stand still. The Collection is strictly limited to just 20 examples, all of which have already been allocated to clients.
The design of the Phantom Tempus Collection encompasses various aesthetic and intellectual themes relating to time and the cosmos. A key component is a rare astronomical phenomenon, the pulsar, unknown until 1967 and found only in the deepest reaches of space (the nearest yet discovered is 280 light years, or 1,680 trillion miles, from Earth). These very dense, white-hot stars emit electromagnetic radiation in extremely regular pulses, making them some of the most accurate clocks in the universe.
In Phantom Tempus, this remarkable force of nature is rendered as a centrepiece in a Bespoke Starlight Headliner consisting of fibre-optic lighting and intricate Bespoke embroidery, creating the unique and beautiful Pulsar Headliner.
Another aspect of time – the illusion of its standing still – is captured in the ‘Frozen Flow of Time’ Gallery. This unique artwork is housed in the fascia from which the clock is deliberately omitted to signify patrons’ freedom from time and its limitations. A single billet of aluminium is milled to form 100 individually contoured columns, representing the 100-million-year period of a rotational spin of a pulsar star. Each column is black-anodised and hand-polished to reflect the light. As the eye travels along it, the whole structure, though entirely solid, appears to ripple and flex.
A description of the Gallery can be found on an engraved plaque in the glove compartment, together with a quotation from Albert Einstein, “The distinction between past, present, and future is only a stubbornly persistent illusion“.
A swirling, twisting pattern of stars is presented on the interior of the doors. Created by hundreds of illuminated perforations, additional perforations in contrasting leather add a greater depth and detail to the effect, providing an atmospheric aura even when not illuminated.
The exterior of the Phantom Tempus Collection is presented in a new Bespoke paint finish, Kairos Blue, created to embody the darkness and mystery of space. The paint incorporates jewel-like blue mica flakes, which glitter and glint as they catch the light, representing the stars. This effect is highlighted by black exterior detailing.
Gracing the bonnet of Phantom Tempus is the Spirit of Ecstasy, now in her 110th year, personalised with a unique date and location of particular significance to the client. A marriage, the birth of a child or even a major business success, can be engraved as a timeless reminder on the base of the iconic figurine.
As a finishing flourish, a unique accessory has been developed to accompany the Collection. Based on the widely acclaimed Rolls-Royce Champagne Chest, the Tempus Champagne Chest incorporates a distinctive element of the Collection. A pulsar artwork is hand-painted onto the table, below which, the perfectly appointed chest houses thermal flasks for chilling both champagne and caviar, four hand-blown crystal champagne flutes arranged to evoke the cylinders of a V12 engine and a fine mother-of-pearl caviar spoon.
In response to continuing travel restrictions and limitations on face-to-face interactions in dealerships, Rolls-Royce has created a Virtual Reality presentation for Phantom Tempus, accessible via the Google Cardboard app. Providing patrons with a fully immersive, 360° walkaround of the Collection’s interior and exterior, clients are able to relish Phantom Tempus’ extraordinary presence at a time to suit them, wherever they are in the world.
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, concludes, “Phantom is our pinnacle product, so producing a Collection Car is always a supremely important moment for us and our clients. With Phantom Tempus, our sources of inspiration are on appropriately grand scale: time, deep space, and a theoretical physicist who changed the way we see the universe and our place within it. That all 20 cars have already been reserved indicates that these are themes that truly resonate with our patrons around the world.”
The Swiss Manufacture, creator of peerless exemplars of Haute Horlogerie, will collaborate with Aston Martin on upcoming limited-edition timepieces
Both brands craft exquisite products for a discerning clientele and are appreciated by those in the know
The first timepiece borne from the collaboration between Girard-Perregaux and Aston Martin will be released in 2021
Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula OneTM Team car and team uniform
Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin.
The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on upcoming limited-edition timepieces.
In the relentless pursuit of speed, time is the overriding concern. The race against the clock has captivated fans of motorsport for more than 100 years while the measurement of time has challenged watchmakers throughout history. The similarities between both domains are clear to see.
Both Aston Martin and Girard-Perregaux were founded by visionaries with an innate passion. Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford while Girard-Perregaux can trace its origins to 1791, when Jean-François Bautte, aged just 19, produced his first watch. But most notably, it was a love story which led to the birth of one of the greatest names in watchmaking when Constant Girard married Marie Perregaux in 1854.
The now-legendary Aston Martin DBR1 (1956), a car made for competitive racing, was a precursor for some of the marque’s most well-known heritage ‘DB’ road cars. It was styled in-house by a highly talented designer, Frank Feeley, and represents what is unquestionably his ‘finest hour’ – indeed the shape of the DBR1 remains one of the most beautiful and graceful of all time. Moreover, the design incorporates a key functional attribute – the side air vent – which debuted on this car and remains a key functional and visual characteristic of Aston Martin’s road-going sports cars to this day. This functional element has become a key aesthetic detail that imbues the marque’s models with their distinctive personality. In fact, one glance at an Aston Martin car immediately reveals the identity of its maker.
Similarly, when Girard-Perregaux released its now-famous Tourbillon ‘With Three Gold Bridges’ in 1867, it transformed three functional components, often hidden from view, into attractive aesthetic features. Indeed, with the advent of this watch, the once invisible was deliberately made visible. Throughout its 230-year history, the Swiss Manufacture has demonstrated its creativity, often playing with different shapes. Indeed, it is this mindset that inspired the brand’s slogan ‘Shaping the now for those in the know.’
While both organisations have amassed a wealth of skills and traditions, they continue to look ahead. Indeed, it is this progressive mindset which sees both firms embrace continuous improvement and pursue superior performance.
Tobias Moers, Chief Executive of Aston Martin Lagonda remarks: “The real beauty of partnerships such as this one is that, although we share very similar core values, the two brands can learn a great deal from one another. Girard-Perregaux is a prolific innovator in the use of materials and new technology. We both create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution.”
Otmar Szafnauer, Aston Martin Cognizant Formula OneTM Team Chief Executive Officer and Team Principal, says: “We at Aston Martin Cognizant Formula One™️ Team are thrilled to be announcing a partnership with Girard-Perregaux today. Aston Martin and Girard-Perregaux share so many brand touchpoints – a rich history, a glorious heritage, and a relentless devotion to the pursuit of premium quality combined with high technology. On the racetrack, time, too, is of the essence. Formula One™️ and Aston Martin Cognizant Formula One™️ Team in particular will prove themselves to be respectively a fantastic promotional platform and a brilliant marketing partner for Girard-Perregaux, whose timepieces lead the way in terms of quality and desirability.”
Patrick Pruniaux, Girard-Perregaux’s Chief Executive Officer, adds: “2021 is an important year for both Girard-Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula 1 as a works team for the first time in over 60 years. We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.”
Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula OneTM Team cars at the start of the 2021 F1 season in Bahrain while the first timepiece to be borne from the collaboration between Aston Martin and Girard-Perregaux will be revealed later this year.
About Aston Martin: Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and SUVs. The iconic Aston Martin brand fuses the latest technology, exceptional hand craftsmanship and timeless design to produce models including the Vantage, DB11, DBS Superleggera and the new SUV, DBX. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 51 countries around the world.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown.
About Aston Martin Cognizant Formula OneTM Team After more than 60 years away from Formula One, Aston Martin returns to Grand Prix racing in 2021. With one of the most iconic emblems in the world emblazoned above the garages and a team of over 450 passionate men and women at its heart, this is a team with both a rich heritage and a fresh perspective – bringing new energy to the sport with a determination to shake up the order and compete at the sharp end.
A growing family, where like-minded people from all walks of life are encouraged to be a part of our journey and given a platform to thrive, our mission is to use the global platform of motorsport to engage a new wave of fans – showcasing the technology and innovation which live at our core while representing the values that resonate with the changing world in which we live.
The new age of Aston Martin Cognizant Formula One™ Team begins here.
About Girard-Perregaux: Founded in 1791, Girard-Perregaux is one of the oldest fine watchmaking manufactures still in operation and is appreciated by those in the know. This year the company celebrates its 230th anniversary, a fitting testament to the brand’s watchmaking expertise. Indeed, the firm’s history is dotted with exceptional creations that skilfully blend aesthetics and functionality. These models include the iconic Laureato, born in 1975, as well as the legendary Tourbillon ‘With Three Gold Bridges,’ a watch that made the invisible visible, transforming bridges from just a technical element to an integral part of the timepiece – a first in watchmaking. Girard-Perregaux’s place at the vanguard of horological innovation is confirmed by over one hundred recorded patents together with numerous prizes and distinctions. It remains one of the few watchmakers to retain Manufacture status for over two centuries by mastering all the required horological skills in-house and making watches infused with a notable degree of authenticity. While Girard-Perregaux respects its heritage, it continues to look ahead, embracing new technologies, state of the art materials, and fresh takes on iconic shapes.
Girard-Perregaux is part of the Kering Group, a world leader in luxury apparel.
The new C41 has been unveiled by the Alfa Romeo Racing ORLEN team in Warsaw
The partnership between Alfa Romeo and Sauber Motorsport goes far beyond racing
A spectacular ceremony in the impressive setting of the Grand Theatre, in Poland’s capital city, saw the attendance of a limited number of senior team personnel – with media, fans and employees being invited to watch virtually in respect of the local Covid regulations.
Team drivers, Kimi Räikkönen and Antonio Giovinazzi, and reserve driver, Robert Kubica, entered the stage with the C41, in a striking new livery.
Designed by the Alfa Romeo Centro Stile, it now features the now traditional red and white colours of the team. The car, designed under the coordination of Technical Director, Jan Monchaux, represents an evolution of the C39 that competed in the 2020 season. Owing to the restrictions imposed by the regulations, the car carries over many of the components of its predecessor, while still striking with its renewed appearance, in particular in regard to the nose cone, an area on which the team chose to focus its development. Under the bodywork, a new Ferrari engine lies in wait, ready to roar in less than a week, when the team embarks on a new season with the shakedown of the C41 in Barcelona on Friday.
The Alfa Romeo logo is flanked by the Quadrifoglio – four-leaf clover – traditionally associated with Alfa Romeo racing, and the logo of Autodelta, the brand’s legendary racing team. These logos adorn the bodywork, contributing to the creation of one of the standout cars on the grid – a classic design that embodies the passion and tradition of the marques it represents.
Alfa Romeo is once again working alongside Sauber Motorsport for the 2021 Formula One World Championship. The partnership between two of the most recognised brands in motorsport started in 2018, when Alfa Romeo joined the team as title sponsor. In the three years of operative collaboration, the team has achieved important results and with its long-lasting spirit of competitiveness, Alfa Romeo will rise to the challenge once more.
The Alfa Romeo and Sauber Group partnership extends beyond racing. The collaboration, both technical and commercial, allows Sauber Engineering’s technical expertise to be transferred to Alfa Romeo road car production. In particular, the Giulia GTA project benefits from this long-standing partnership which leverages the priceless technical know-how of the Sauber AG Engineering and Aerodynamics divisions. Alfa Romeo entrusted Sauber Engineering with the production of most of the carbon components in the GTA and GTAm, especially those with an aerodynamic impact.
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG:“The launch of a new car is always an emotional moment, the culmination of months of effort from everyone back at the factory and the start of a new adventure. I think the philosophy upon which the team is based remains the same – we have to do a better job tomorrow than we are doing today. We finished last season in P8, so we have to target a better result in 2021. To do so, we have to keep improving in each department, trackside and back at HQ. Every team on the grid has very high expectations right now: all the teams expect to do a good job in the winter and to be in a good position for the first race, but soon it will be the time for everyone to show their cards.”
Jan Monchaux, Technical Director Alfa Romeo Racing ORLEN: “The C41 is the result of a very unusual situation in Formula One, in which the regulations have made us unable to develop an entire new car for this year. For this reason, our 2021 car shares a lot of common parts with the C39, with the exception of those which the regulations forced us to change – such as the floor – and the nosecone, in which we invested our two development tokens. This means we will know the car much better than usual when we get to testing, but it’s still going to be crucial to make the most of those three days to verify that reality matches our expectations and to get to know the new tyres. We are ready for the new season and we can’t wait to see our new car on track.”
CUPRA celebrates its third anniversary with business update, new models and partnerships
Wayne Griffiths: “In 2021 we aim to double last year’s sales volume”
‘Born’ confirmed as the name for CUPRA’s first all-electric model, due in 2021
World premiere of the Formentor VZ5 – the ultimate expression of performance thanks for a five-cylinder engine
CUPRA is charging into a new era of transformation that perfectly combines electrification and performance, starting with plug-in hybrid variants of existing models and continues with its first ever all-electric model, the CUPRA Born.
CUPRA President Wayne Griffiths kicked off the event by stating: “CUPRA has surprised everyone in these three years and has even continued to grow during the pandemic. These great results make us optimistic to push harder in 2021; this year we’re looking to double the sales volume of 2020 and reach a mix of 10 per cent of the company’s total volume.”
Since its creation in 2018, CUPRA has exceeded all expectations by selling 65,000 units and growing at a double-digit rate. Following the launch of a new product range, CUPRA has accelerated its growth and in January 2021 became the fastest growing brand as well as achieved its second consecutive monthly sales record.
This success was driven by the introduction the Formentor, the first vehicle designed by CUPRA, for CUPRA. Today the line-up was expanded with a new five-cylinder petrol engine, the CUPRA Formentor VZ5, a limited edition model with 390PS of which 7,000 units will be produced (all left hand drive).
Following its world premiere, Executive Vice-President for Research and Development Dr. Werner Tietz said: “The CUPRA Formentor VZ5 is the ultimate expression of combustion performance for car enthusiasts. With the VZ5 we achieved something that many people thought we couldn’t do. This car is our crown jewel and one of the best examples of the bridge between the racetrack and the road, a feat that our drivers Mattias Ekström and Jordi Gené have helped us to create.”
Electrification will be the key to CUPRA’s growth in 2021. During the press conference it was confirmed that the production model of CUPRA’s first all-electric model would be CUPRA Born. The name comes from the fashionable Barcelona district that inspired its creation and is set to continue the company’s transformation.
Wayne Griffiths continued, “The CUPRA Born will be a game-changer in the electric market with its stimulating design and instantaneous performance. This vehicle will contribute to reducing global CO2 emissions and meeting European targets. With this car we intend to contribute to the electrification of Spain and the world through its emotional sportiness, and we want the next generation of young challengers to be part of this transformation. That’s why this vehicle will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services.”
To respond to the demands of the new generation of drivers and to ensure a more efficient and sustainable sales model for the brand, CUPRA will introduce a new distribution strategy, reinforcing the retailer network’s online presence.
Additionally, the brand will increase its high street visibility by opening a City Garage Store in Munich (second half of 2021), alongside those already in Mexico City, Hamburg and Barcelona.
With its 310 miles (500km) of range and contemporary design, the CUPRA Born will go into production at the Zwickau plant in Germany starting in the second half of the year.
As part of the company’s third anniversary celebrations, CUPRA was joined ambassadors Marc ter Stegen (football) and Fernando Belasteguín (padel), race drivers Mattias Ekström, Jordi Gené and Mikel Azcona, and Game of Thrones executive co-producer, Vince Gerardis. During the press conference, CUPRA announced new partnerships with Wilson (to create a new padel racquet), De Antonio Yachts (to design the D28 De Antonio CUPRA) and a new TV production (named ‘RPM’, set in the year 2101).
CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.
In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA el-Born.
CUPRA will participate this year in the off-road electric SUV’s competition Extreme E. Additionally, it is also FC Barcelona’s official automotive and mobility partner and World Padel Tour’s premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and five of the best padel players in the world, among others.
